In short. Wagmile is an app for dog owners, on iPhone and on Android, made by Nova Page Publishing Ltd. Your dog’s records stay on your phone: we do not have a copy and we cannot see them. From version 1.1 the app also has a community board. Looking at it sends us nothing about you. Only when you post or respond there do we receive what you wrote for that post, an approximate area, and an email address you confirm. The sections below say exactly what.
What stays on your phone. Your dog’s records: your dogs, check-ins, walks and their routes, weights, vaccines and other health records, photos, and the places you save. It is stored only on your phone. On iPhone it is excluded from device backup, so it is not copied to iCloud or to a computer. On Android it is excluded from Google backup and from phone-to-phone transfer.
No account. There is no sign-up and no sign-in, and no password. Check-ins, walks, records, Nearby and reading the community board never ask who you are. The app asks for a first name and an email address in one case only: the first time you post on the community board or respond to a post (version 1.1 and later).
Community: looking. To show posts near you, the app asks wagmile.com for posts around the middle of the map, rounded to two decimal places (about one kilometre), with a search radius. Nothing else is sent: no name, no account, no device identifier, nothing about your dog. “Fits my dog” compares each post with your dog’s breed, size and age on your phone; your dog’s details are not uploaded for it.
Community: posting and responding. When you post, we receive and store what you wrote for that post: its kind, title and text, a photo if you added one (we remove the location and camera data stored inside the photo), which dogs it suits, and for an event its time, place, number of spots, whether there is a charge and any sign-up link. For a “Find a new home” post we also store your reason and the details of the dog that you entered. For a lost or found post we store a phone number only if you choose to add one: it is shown publicly on that post to everyone who sees it, and it is erased the moment you close the post or it runs out. We store the place of the post rounded to about one kilometre, never your address. Two exceptions: an event is shown at its venue, and a lost or found post is shown about a block wide if you choose that. When you respond to a post we store the line you wrote. When you change a post we keep the change beside the post until it has been read. Posts are public: anyone with the app near that area, and anyone with the post’s link, can read them.
Community: how posts are read. A lost or found post shows at once and is read afterwards. Other posts are read before they show. To do that quickly, the text and photo of event, dog-friend, looking-for and giving-away posts, and of any post that has been reported, are sent to an automated review service (an AI model run for us by Anthropic) that tells us whether the post looks fine. It receives the post, not your name or email. It can approve a post; it never removes one, and a person decides anything it is unsure about. “Find a new home” posts and posts our filter flags are read by a person only.
Community: your email and first name. The first time you post or respond, the app asks for your first name and an email address, and asks you to tick “I’m 18 or older”; we send a link to confirm the address. We keep the time you ticked that box. We do not ask for a date of birth. We use the address to confirm it is yours, to tell you when your post or a change to it is showing, turned down or paused, to tell you when someone is interested, and to send the introduction after a Yes. Your email and first name are given to another person in one case only: when the person who posted says Yes to the person who was interested, each of the two receives the other’s first name and email. Before a Yes, the poster sees only the interested person’s first name and the line they wrote. We do not use the address for marketing.
Community: the identifier on your phone. So that your posts and responses stay yours without a password, the app keeps a random token on your phone the first time you post or respond, and we keep a one-way hash of it. It is not your device’s identifier and it is not used for anything else. “I’m going” on an event sends an anonymous +1 with a separate random key that is not tied to your email or that token; the reminder for the event is set on your phone.
Community: reports and blocks. Reporting a post sends us the post, the reason you chose and any note. If you have never posted or responded, a report carries no identity; we derive a short-lived one-way value from the IP address only so the same person is not counted twice. Blocking someone is kept on your phone, and on our server if you have posted or responded, so that the two of you no longer reach each other.
Community: how long, and deleting. A post leaves the board when you close or delete it, when an event ends, or after 30 days unless you renew it. Deleting a post deletes it, its photo and the responses to it from our database right away. Closing a lost or found post erases its phone number right away. Posts that ran out, were closed or were turned down are deleted, with their photos, 30 days later. In the app, Settings > Delete all data also erases everything we hold about you: every post and photo, every response you wrote or received, your blocks, your first name and email, the time you confirmed you are 18 or older, the token, and the record of emails we sent you. One thing is kept for up to twelve months: for “Find a new home” posts only, a one-way keyed hash of the email address, which cannot be turned back into the address and exists only to enforce the limit of two such posts a year. Backup copies expire on their own schedule.
Community: who handles the data. We do not sell, rent or trade any of it, and we do not share it for advertising. It is handled on our behalf by the companies that run our hosting, database, file storage, email delivery and automated post review, only to provide this service.
Community: recommendations. Recommending a place sends us which place, the line you added if any, and whether your first name may show with it; it is stored with your community identity and confirmed email so that each person counts once per place. Anyone can see how many people recommend a place, the lines people added, and the first names of those who chose to show them. Taking a recommendation back deletes it. Seeing recommendations sends us only the middle of the map, rounded to about one kilometre.
Community: “I’m a business”. If you say you are a business, we store which place on the public registry you said is yours, and when. A “Business” label then shows beside what you post and recommend; the place’s name shows with it after we have checked it, for example by calling the number the registry lists. You can switch back to “I’m a dog owner” in Settings.
Community: telling us about a dog-friendly place. When you tell us about a place that welcomes dogs (or no longer does), we receive the place’s name, its kind, what you saw, an optional note, and the map location rounded to about one kilometre, stored with your community identity so the app can thank you when it is taken. A person reads it; it is never published as your words.
Community: posting from the website. A post can also be made from the form on wagmile.com without the app. The same things are stored and the same rules apply. The form has one extra box, unticked unless you tick it, for occasional Wagmile updates by email; every such email has a one-click unsubscribe.
The app: no analytics, no ads. The app has no analytics, no advertising and no tracking.
Counting visits on wagmile.com. wagmile.com uses Google Analytics to count visits: which kind of page was opened (the home page, Help, a place in the directory …), the kind of device and browser, the rough country and city, and the site that sent you (just its address, like facebook.com). Before anything leaves your browser, codes and everything after “?” are taken out of the address, so Google never gets a post, a name or an email. Google works out the rough place from your IP address and doesn’t store the address. Google Signals and advertising features are off, and we never give Google an ID for you. Google Analytics sets its own cookies (_ga, _ga_<id>) to tell one visit from the next; the data is kept for at most 14 months. In the EU, the EEA, the UK, Switzerland and Quebec, nothing is sent until you tap Accept. You can change your choice at any time at the bottom of this page. This is the website only: the app has no analytics.
The Nearby tab: Apple Maps (iPhone). On iPhone, to find places for dogs, the Nearby tab sends the area of the map you are looking at to Apple Maps. If you type a city or a ZIP code, that text goes to Apple’s geocoding service to find it on the map. Those requests go to Apple, under Apple’s privacy policy. They do not come to us.
The Nearby tab: OpenStreetMap (Android). On Android, places come from OpenStreetMap. The app first asks wagmile.com, which looks them up on OpenStreetMap’s public Overpass servers and keeps the answer for a day; that request contains the kind of place, the middle of the map rounded to two decimal places (about one kilometre) and a search radius, and nothing else. If that fails, the app asks the public Overpass servers directly with the area of the map on screen, or, when they are busy, komoot’s Photon search (also OpenStreetMap data) with that area and a few plain words for the kind of place. If you type a city or a ZIP code, that text goes to your phone’s own place finder (Google’s, on most Android phones) to find it on the map. None of these requests contains anything about you or your dog.
The Nearby tab: places from wagmile.com. Local pet businesses can list themselves with us, and we keep a directory of pet businesses taken from public business records and OpenStreetMap. To show the ones near the map you are looking at, the Nearby tab asks wagmile.com for listings around the middle of that map. A place from public records is marked as such and names its source. The request contains that point rounded to two decimal places (about one kilometre) and a search radius, and nothing else: no name, no account, no device identifier, and nothing you entered. As with any request to a website, our server sees the IP address it comes from; we count requests by IP address for a short time to limit automated abuse. If the request fails, Nearby simply shows the map’s own results.
Suggesting a place. If you tell Wagmile you would like to see a place listed, the app sends wagmile.com the name of that place, its category, and the map location rounded to two decimal places (about one kilometre). Nothing else is sent: no name, no account, no device identifier, and nothing you entered. We keep a count for each place, and that is all. Nobody is emailed because of it.
Maps. On iPhone, the maps in Walks and Nearby are Apple’s, and your phone loads the map pictures for the area on screen from Apple. On Android, the map pictures for the area on screen load from OpenFreeMap, which draws OpenStreetMap data. Your walk routes themselves stay on your phone.
Walks: location and motion. While a walk is running, Wagmile uses your phone’s location to draw the route and its step counter (Motion & Fitness on iPhone, Physical activity on Android) to measure distance where GPS is weak, such as indoors or in a yard. Both are read only during a walk, both are optional, and neither leaves your phone. On Android a notification shows while a walk is being recorded.
Other apps from us. Before it shows a card for another of our apps, Wagmile asks whether that app is available in your region: on iPhone, Apple’s public App Store lookup, with the other app’s ID and your App Store region; on Android, the app’s public Google Play page, with your country. Nothing you entered is sent.
Notifications. Reminders are optional. If you turn them on, they are scheduled on your phone and delivered by your phone. Nothing is sent to us to make them work.
Export and delete. In the app, Settings > Export all data gives you a file with your dog’s records. Settings > Delete all data erases all of it from the phone, and erases your community posts, responses, recommendations, dog-friendly tips and email from our server as described above. Deleting the app erases what is on the phone; to erase what you posted, use Delete all data first, or write to us from the Help page. Because we hold no copy of your dog’s records, we cannot restore them for you.
Health entries. Weights, vaccines and other health entries are your own notes about your dog. Wagmile does not give veterinary advice. For anything about your dog’s health, ask your veterinarian.
Changes to this policy. We may update this policy at any time. The date at the top will change. If we ever start collecting something new, we will say so here before that version is released.
Business listings. A pet business that asks for a free listing gives us its details. That is covered by a separate privacy page.
Contact. Write to us from the Help page, including to report abuse. A person reads it.
Nova Page Publishing Ltd. · Last updated October 23, 2026